The inspiration for this gloriously scented, luxuriant Shaving Soap is born from the abundant Fig and Olive groves to be found in the Scapicchio family’s native Puglia. A hint of West Indian Bay Rum, a traditional hair tonic, has been added for good measure creating a fusion of both the Old World and the New.
The soap’s refreshing fragrance pays homage to Luigi’s great grandfather who emigrated to Chicago in 1910 and established his first Italian barbershop.
- Use a traditional shaving brush.
- Wet brush with warm water.
- Brush in a stirring & churning motion over shaving soap to create a luxuriant thick lather.
- Apply lather to beard to lift & soften the hair.